Nov

Marketing Dynamics in a Post-Pandemic World

engineering, oil & gas, Thought Leadership

I believe the Chief Marketing Officer’s (CMO’s) role can also be referred to as Chief Inspiration Officer, as they need to inspire new thoughts and ideas. In my professional experience, having once been appointed Sales and Marketing Manager in a global start-up company, having two roles in one can be effective. Given budget constraints, merging […]

Nov

Risk Assessment and Process Safety Reviews A Necessity in the Oil and Gas Industry

oil and gas news

Offshore platforms, chemical plants or any other major engineering project creates multiple benefits from generating wealth and providing employment to producing useful products or services. However, most industrial installations built, and the construction of these installations have the potential to also cause harm. Norway’s Equinor suspended production at the Peregrino heavy oil field in Brazil’s […]

Oct

Communicating Effectively While Wearing a Mask

Feature

Communication, covid19, Effective Communication, Mask

I recently read an interesting article published by the Harvard Business Review titled ‘Managing Yourself: How to Build Rapport … While Wearing A Mask’ by Dustin York. There were some good pointers, as I was struggling with wearing a mask, particularly with voice control and listening while conversing with people. For the safety of one’s […]

Oct

A New Marketing Playbook for an Evolving Era

Feature

I was intrigued by the idea of rethinking the playbook for the next normal for marketers. Inspired by McKinsey & Company’s article – Reimagining marketing in the next normal – I began to ponder on the idea of whether we needed a new playbook in the COVID era. The answer – absolutely. I believe, the […]

Oct

A Positive Perspective on the COVID-19 Travel & Quarantine Experience

Feature

covid19, Thought Leadership

SynergenOG co-founder, Puvan Balasubramaniam recently returned to Kuala Lumpur from a business trip in Brunei, where he was conducting essential critical services to support the safe start up of a new Ammonia and Urea Plant operated by Brunei Fertiliser Industries, designed and built by German company – Thyssenkrupp. Among the highlights of his trip, was […]

Oct

Six Problem-solving Mindsets to Face Uncertain Times

Feature

As a follow up to my previous article on strategies for better group decision making, I’ve decided to discuss an interesting piece published by McKinsey that I came across recently, which focuses on using 6 mutually reinforcing mindsets in problem solving, and discovered some exciting similarities and new ideas in the source articles that inspired […]

Sep

7 Strategies for Better Group Decision Making

Feature

In reading the Harvard Business Review article published recently discussing 7 Strategies for Better Group Decision-Making by Torben Emmerling and Duncan Rooders, I was reminded of a Problem Solving and Decision-Making module in the course of my MBA (Master of Business Administration) studies. It was a popular module that I believe has given way to […]

Sep

7 Strategies for Leading a Crisis-Driven Reorg

Feature

Harvard Business Review’s (HBR) article on ‘7 Strategies for Leading a Crisis Driven Re-org’ published recently made me reflect on the Why, What and How questions of our approach to this topic at SynergenOG. I am sure every one of us – from the C-suite executive to the front-line support staff, is experiencing some form […]

Sep

The Drive for Digitalisation in the New Normal

oil and gas news

The swift movement to digital technologies driven by the pandemic is anticipated to continue well into and beyond the COVID-19 recovery period. Organisations across industries globally are enhancing digital capabilities to keep the pace. In a recent Global Consumer Insights Survey published by PwC leaning heavily on coronavirus-related data, research conducted with respondents pre-outbreak and […]

Aug

Perception and Attitudes on Innovation

Feature

The McKinsey article on the Eight Essentials of Innovation, brought to mind a couple of areas for improvement for SynergenOG, serving as a useful checklist. Noting the importance of all elements, I do think there are limitations in the implementation and execution, based on our organisation size and structure. I believe a family-based or small […]

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