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April 16, 2021
In a shifting marketing landscape, digitalisation is among the many driving forces for modern marketers. Modern marketing harnesses the full potential of businesses to provide a great customer experience, thereby, driving growth. The lens is focused on transforming how marketers execute the job and provide value to customers, rather than changing what marketing does. Personalisation,...
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Across the world, economies are waking up from forced slumber, induced by the COVID-19 pandemic. This has caused many to be sluggish in their response whether it’s in the factory, plants, or oil platforms and rigs; leading to several disasters in 2020. This has exposed many of the public and organisations to the significance of...
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