A New Marketing Playbook for an Evolving Era

I was intrigued by the idea of rethinking the playbook for the next normal for marketers. Inspired by McKinsey & Company’s article – Reimagining marketing in the next normal – I began to ponder on the idea of whether we needed a new playbook in the COVID era. The answer – absolutely. I believe, the...

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A Positive Perspective on the COVID-19 Travel & Quarantine Experience

SynergenOG co-founder, Puvan Balasubramaniam recently returned to Kuala Lumpur from a business trip in Brunei, where he was conducting essential critical services to support the safe start up of a new Ammonia and Urea Plant operated by Brunei Fertiliser Industries, designed and built by German company – Thyssenkrupp. Among the highlights of his trip, was...

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Six Problem-solving Mindsets to Face Uncertain Times

As a follow up to my previous article on strategies for better group decision making, I’ve decided to discuss an interesting piece published by McKinsey that I came across recently, which focuses on using 6 mutually reinforcing mindsets in problem solving, and discovered some exciting similarities and new ideas in the source articles that inspired...

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7 Strategies for Better Group Decision Making

In reading the Harvard Business Review article published recently discussing 7 Strategies for Better Group Decision-Making by Torben Emmerling and Duncan Rooders, I was reminded of a Problem Solving and Decision-Making module in the course of my MBA (Master of Business Administration) studies. It was a popular module that I believe has given way to...

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7 Strategies for Leading a Crisis-Driven Reorg

Harvard Business Review’s (HBR) article on ‘7 Strategies for Leading a Crisis Driven Re-org’ published recently made me reflect on the Why, What and How questions of our approach to this topic at SynergenOG. I am sure every one of us – from the C-suite executive to the front-line support staff, is experiencing some form...

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Perception and Attitudes on Innovation

The McKinsey article on the Eight Essentials of Innovation, brought to mind a couple of areas for improvement for SynergenOG, serving as a useful checklist. Noting the importance of all elements, I do think there are limitations in the implementation and execution, based on our organisation size and structure. I believe a family-based or small...

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