Revolutionising Oil & Gas: The Future of Energy in 2021

In 2020, we discussed how technology is revolutionising the energy sector. Automation, Data Science & Big Data, and BlockChain in cybersecurity played a major role for global industry players. SynergenOG is no stranger to tech. In fact, we have worked in an Interactive Fire Escape Route in 3D Animation for oil rigs. Read more about it here...

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What Productive People Do Differently

Reading the article ‘What Super Productive People Do Differently’ by Amantha Imber in the Harvard Business Review, had me thinking of my own productivity, as well as that of my peers and colleagues. I consider myself to be a relatively productive person, able to manage my time and tasks well, with avenues to perform other...

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Workshop Facilitation and Training for Engineers at SynergenOG

As an engineer, ongoing efforts at professional development is a necessity in order to effectively serve the needs of clients. As professionals who invent, design, build and test machinery as well as analyse complex systems and structures to fulfil functional objectives, upskilling ensures engineers are up to date on current industry practices and technological advances. ...

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Marketing Dynamics in a Post-Pandemic World

I believe the Chief Marketing Officer’s (CMO’s) role can also be referred to as Chief Inspiration Officer, as they need to inspire new thoughts and ideas. In my professional experience, having once been appointed Sales and Marketing Manager in a global start-up company, having two roles in one can be effective. Given budget constraints, merging...

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Communicating Effectively While Wearing a Mask

I recently read an interesting article published by the Harvard Business Review titled ‘Managing Yourself: How to Build Rapport … While Wearing A Mask’ by Dustin York. There were some good pointers, as I was struggling with wearing a mask, particularly with voice control and listening while conversing with people. For the safety of one’s...

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A New Marketing Playbook for an Evolving Era

I was intrigued by the idea of rethinking the playbook for the next normal for marketers. Inspired by McKinsey & Company’s article – Reimagining marketing in the next normal – I began to ponder on the idea of whether we needed a new playbook in the COVID era. The answer – absolutely. I believe, the...

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