Marketing Dynamics in a Post-Pandemic World

I believe the Chief Marketing Officer’s (CMO’s) role can also be referred to as Chief Inspiration Officer, as they need to inspire new thoughts and ideas. In my professional experience, having once been appointed Sales and Marketing Manager in a global start-up company, having two roles in one can be effective. Given budget constraints, merging...

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Communicating Effectively While Wearing a Mask

I recently read an interesting article published by the Harvard Business Review titled ‘Managing Yourself: How to Build Rapport … While Wearing A Mask’ by Dustin York. There were some good pointers, as I was struggling with wearing a mask, particularly with voice control and listening while conversing with people. For the safety of one’s...

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A New Marketing Playbook for an Evolving Era

I was intrigued by the idea of rethinking the playbook for the next normal for marketers. Inspired by McKinsey & Company’s article – Reimagining marketing in the next normal – I began to ponder on the idea of whether we needed a new playbook in the COVID era. The answer – absolutely. I believe, the...

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A Positive Perspective on the COVID-19 Travel & Quarantine Experience

SynergenOG co-founder, Puvan Balasubramaniam recently returned to Kuala Lumpur from a business trip in Brunei, where he was conducting essential critical services to support the safe start up of a new Ammonia and Urea Plant operated by Brunei Fertiliser Industries, designed and built by German company – Thyssenkrupp. Among the highlights of his trip, was...

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Six Problem-solving Mindsets to Face Uncertain Times

As a follow up to my previous article on strategies for better group decision making, I’ve decided to discuss an interesting piece published by McKinsey that I came across recently, which focuses on using 6 mutually reinforcing mindsets in problem solving, and discovered some exciting similarities and new ideas in the source articles that inspired...

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7 Strategies for Better Group Decision Making

In reading the Harvard Business Review article published recently discussing 7 Strategies for Better Group Decision-Making by Torben Emmerling and Duncan Rooders, I was reminded of a Problem Solving and Decision-Making module in the course of my MBA (Master of Business Administration) studies. It was a popular module that I believe has given way to...

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