In a shifting marketing landscape, digitalisation is among the many driving forces for modern marketers. Modern marketing harnesses the full potential of businesses to provide a great customer experience, thereby, driving growth. The lens is focused on transforming how marketers execute the job and provide value to customers, rather than changing what marketing does. Personalisation,...

Across the world, economies are waking up from forced slumber, induced by the COVID-19 pandemic. This has caused many to be sluggish in their response whether it’s in the factory, plants, or oil platforms and rigs; leading to several disasters in 2020. This has exposed many of the public and organisations to the significance of...