I was intrigued by the idea of rethinking the playbook for the next normal for marketers. Inspired by McKinsey & Company’s article – Reimagining marketing in the next normal – I began to ponder on the idea of whether we needed a new playbook in the COVID era. The answer – absolutely. I believe, the...Continue Reading

SynergenOG co-founder, Puvan Balasubramaniam recently returned to Kuala Lumpur from a business trip in Brunei, where he was conducting essential critical services to support the safe start up of a new Ammonia and Urea Plant operated by Brunei Fertiliser Industries, designed and built by German company – Thyssenkrupp. Among the highlights of his trip, was...Continue Reading