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In a shifting marketing landscape, digitalisation is among the many driving forces for modern marketers. Modern marketing harnesses the full potential of businesses to provide a great customer experience, thereby, driving growth. The lens is focused on transforming how marketers execute the job and provide value to customers, rather than changing what marketing does. Personalisation,...
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The challenge for businesses is finding a balance in the hybrid working world. If you’re looking for the answer to the question above, you might find that answers were in favour of more work freedom prior to COVID-19. But in recent articles, leaders and organisations seem to have conflicting opinions. Throughout the pandemic, while most...
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What does humour have to do with leadership?  I came across this timely article by Stanford co-authors Jennifer Aaker and Naomi Bagdonas – How to be funny at work. Reference to this article made me laugh and reflect on my own humour style. Taking this into consideration, I once shared a joke with a colleague...
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Four nuggets of wisdom to bring into the new year
Reading McNulty’s article had me pondering on my ‘blind spots’. Just like driving in a car, it’s imperative to have side mirrors to keep a close eye on areas you may not have noticed before. It helps keep you on your toes – or alert you of the impending dangers.  Consider new perspectives that go...
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Four Traits of a Resilient Team
Resilience is a powerful word. It is a common pretext in the military and sports sectors. In business, especially during the current pandemic, resilience has emerged as the forefront of any company and its employees to endure the profound changes in our daily lives.  Since the pandemic began, businesses have shifted to a different outlook...
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In 2020, we discussed how technology is revolutionising the energy sector. Automation, Data Science & Big Data, and BlockChain in cybersecurity played a major role for global industry players. SynergenOG is no stranger to tech. In fact, we have worked in an Interactive Fire Escape Route in 3D Animation for oil rigs. Read more about it here...
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Image illustrates a team working together to depict productivity in collaboration
Reading the article ‘What Super Productive People Do Differently’ by Amantha Imber in the Harvard Business Review, had me thinking of my own productivity, as well as that of my peers and colleagues.  I consider myself to be a relatively productive person, able to manage my time and tasks well, with avenues to perform other...
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Header image for Workshop Facilitation and Training
As an engineer, ongoing efforts at professional development is a necessity in order to effectively serve the needs of clients. As professionals who invent, design, build and test machinery as well as analyse complex systems and structures to fulfil functional objectives, upskilling ensures engineers are up to date on current industry practices and technological advances. ...
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SynergenOG in Malaysia
I believe the Chief Marketing Officer’s (CMO’s) role can also be referred to as Chief Inspiration Officer, as they need to inspire new thoughts and ideas. In my professional experience, having once been appointed Sales and Marketing Manager in a global start-up company, having two roles in one can be effective. Given budget constraints, merging...
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Communicating Effectively While Wearing a Mask
I recently read an interesting article published by the Harvard Business Review titled ‘Managing Yourself: How to Build Rapport … While Wearing A Mask’ by Dustin York. There were some good pointers, as I was struggling with wearing a mask, particularly with voice control and listening while conversing with people.  For the safety of one’s...
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